A super-effective, all-natural deodorant for everyone.
Let customers speak for us
from 62 reviewsThis underarm balm has been working consistently and I am loving it. No underarm odor.
This product really works! Why can’t they make one in bath tub size?!?! I honestly don’t understand what kind of elfin forest magic goes into these tiny jars but this balm is the real deal. Bye bye every other underarm product ever made - Serota’s you win.
This is the best deodorant ever. I look forward to putting it on. Sometimes I use only every other day. Super effective. Highly recommend
I sweat like my dad, which means a lot! But Serota's can handle it. I'm amazed at how effective it is at taking away the stink all day. And how it feels to put it on, a little tingle and a coolness. So fresh! Serotas4Eva
My go to deodorant for the last 5 years. I love this stuff.
Been using this for years! The only stuff I use anymore. Also fyi reallllly works wonders for that newly postpartum stank…
This stuff is the greatest. I have tried a few of the natural deodorants and this is the only one that feels and smells good all day. It is worth the price!
Since discovering Serota's underarm balm nothing else is allowed in my pits. It works great! I have had issues with stinky, sweaty pits. SAB has been the solution. ✌🏻
It works and it smells delicious
I was an early adopter when I heard about Serota's through a popular cycling industry writer years ago and I haven't even thought about looking for competing products!
I'm a granola girl that's been unable to break her dependency on Dove Invisible Spray Antiperspirant since high school! Why? I HATE the marks left by natural deodorant on clothes. I was introduced to this product by Asheville, NC zero-waste shop WARE. Long story short, I love this stuff and I'm never going back to Dove (or anyone else). It works great odor-wise, it doesn't leave marks on my clothes, and it smells amazing. Applying deodorant has literally become part of my self-care routine because putting it on feels so special. The little jar is precious, perfect for throwing in a travel toiletry bag or purse. Don't think twice about trying this stuff- 10/10.
Keeps me fresh and doesn’t feel like I’m harming my body or the environment!
Okay, let me tell you something-- I've never reviewed anything before on the internet, but this underarm balm is life-changing. No joke. I run marathons, and my armpits do not sweat or get irritated, and I don't smell at all afterward. Truly. It may take a couple weeks to get adjusted but use it-- trust.
I’ve been using this for about a year now and cannot see going back to any other kind of deodorant. It works better than advertised and lasts longer than I would have expected. Just a great product. Give it a try - I highly doubt you will be disappointed.
This all natural underarm balm is amazing. You need very little and it works!!
I will be purchasing again so there is one in each bathroom and also one for travel.
Already referred to our local eco-friendly store.
Found this is Asheville, NC and hopefully bringing it to the other coast!!
Thank you for such fast shipping😊
Serota's Underarm Balm
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Super-effective.
Underarm Balm is effective and concentrated, succeeding where other all-natural deodorants fail. Others use fillers and carrier oils that make them less effective, but more profitable. We've decided not to skimp - our batches are weighted towards higher concentrations of essential oils and deodorizers that make all the difference.
Delightfully-addictive.
Underarm Balm is a joy that grows over time. Open up your jar of Balm, and you'll immediately be carried away by a smell akin to drinking mint juleps deep in a eucalyptus grove. All you'll need is a wee dab each day, and your jar will last 3 months.
Serota-Made.
Lauren Serota, an Austinite, founded Underarm Balm after an exhaustive and unsuccessful search to find a natural deodorant alternative that stood up to Texas heat. Serota tried countless formulas and batches in her East Austin kitchen before she found the right balance.